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The impact of television advertising |
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 For several months, natural stone has enjoyed national publicity with the agreement signed between the Spanish Natural Stone Federation and the Procter & Gamble company.
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One more step towards promoting the PIEDRA NATURAL trademark |
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 The use of the trade mark “PIEDRA NATURAL” was initiated by the European association “EuroRoc”, of which the Spanish association of natural stone (“Federación Española de la Piedra Natural”) is a member. Said trademark is now used in Spain, Norway, Sweden, Finland, Poland, the Czech Republic, Hungary, Austria, Italy, Switzerland, France, Belgium, the United Kingdom, Ireland and Portugal.
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¿Why the Spanish natural INDUSTRY stone does not have the support of government? el apoyo de las Administraciones públicas? |
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 The Spanish industry of natural stone wondered why since the central government, regional or local is having so little sensitivity to other sectors outside the banking or automotive industry, in the management of the economic crisis that is facing the rest of the industry and the Spanish society.
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